Brief:

 

Besides periodicals, Thoi Trang Tre wanted to build an online platform to reach more viewers in younger age.

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Challenge:

 

That the online platform has just been launched recently makes it hard to receive a giant number of followers.

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Solution:

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I developed articles which focused on recent fashion trend, star styles, world collections rather than clothing styles in workplace as what can be usually seen from the printed version of Thoi Trang Tre. Moreover, I uploaded more news of daily life and showbiz, making TTT not only a fashion magazine but also a trustable news source for the youth.

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Result:

 

The number of viewers increased by 10% after a month.