Client:

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Vietnamese Week (VNW) is an annual large-scale event held in Ritsumeikan Asia Pacific University with an aim of spreading the distinctive culture of Vietnam.

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Brief:

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To come up with a slogan for VNW and to make a promotional video that can make the slogan viral and represent a decent image of this event.

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Big idea: 

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Taking inspiration from the logo of VNW - a combination between Lotus and Sakura, national flowers of both countries Vietnam and Japan, we came up with an idea that using "a flower" as a metaphor for VNW, while "a petal" is members contributing to the growth of VNW for the past 15 years. For members, they find themselves being encouraged and connected to this event. For audiences, VNW is a golden chance that they can discover more aspects of Vietnamese culture within Japan.

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Slogan:    EMBRACE THE PETALS

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